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What Is a Lead (And What Types of Leads Exist)?
The worlds of sales and marketing are packed with specialist terminology. With so many specific words, it’s often helpful to revisit the fundamentals, in order
B2B Lead Generation: 7 Proven Strategies That Really Drive Results
According to HubSpot, 61% of marketers say that generating traffic and leads is their top challenge. Are you among them? In this post, we’re going
The Holy Grail to Lead Nurturing (incl. All Channels You Need to Know)
To close more deals, every business must learn to develop close relationships with buyers. However, the lead nurturing process is incredibly complex, and marketers must
Buy Leads: 10+ Websites That’ll Provide Valuable Prospects
If your business is going to succeed, you have to make sure you have a steady stream of leads coming in. There are a number
Sales Prospecting: Here’s What Really Works (11 Proven Tactics + 3 Tools)
Sales prospecting is an important source of leads, and it’s most often performed by salespeople. To identify new leads and collect contact data, these professionals
The Most Comprehensive Guide to Lead Management
Every business needs to acquire, manage, and nurture as many quality leads as possible, in order to convert them into paying customers. This process is
The Only Guide to Lead Scoring You Need to Read
It’s important to provide sales teams with sales-ready leads. So businesses must use lead scoring to rank leads and determine their sales-readiness. But since it’s
Should You Really Hire a Lead Generation Specialist?
Are your lead generation results falling below your expectations? You might need to find a lead generation specialist. Here’s a look at: What lead generation